Marketing and SEO

What we mean by marketing

We’re a technology firm with a strong marketing capability — not a marketing agency. That distinction matters because most marketing agencies sell volume (more posts, more emails, more ad spend) when what most small businesses need is leverage (the right post in the right place, the right SEO foundations, the right Google Business Profile setup).

What we focus on

Google Business Profile

For most local and regional businesses, Google Business Profile is the single most valuable marketing asset you own — bigger than your website. We do full GBP setup and optimization: categories, attributes, services list, products list, photos, posts, Q&A management, review-response systems, and ongoing optimization based on what’s actually driving calls and direction requests.

SEO that actually works

Most “small business SEO” sold cheaply is template content with a city name search-and-replaced into it. That doesn’t rank, and even when it does, it doesn’t convert. We do real SEO: keyword research grounded in what your customers actually search, content written to answer real questions, structured data and FAQ schema, technical SEO foundations that most agencies skip.

Facebook and Instagram

Organic content strategy, ad account setup, basic ad campaigns. We’re not a high-volume social agency — we won’t post for you five times a week. We will help you set up the systems and rhythms that make Facebook and Instagram a sustainable channel for your business, run by someone on your team.

TikTok

TikTok is increasingly where younger demographics search for businesses. We help you decide if TikTok is worth your time (often it isn’t), and if it is, we set up the account, the content rhythm, and the measurement infrastructure to know whether it’s working.

Email infrastructure

Setting up your business email and newsletter systems correctly so they land in inboxes (SPF, DKIM, DMARC), choosing an ESP that doesn’t accidentally violate your customers’ privacy, and building basic automation if you want to stay in front of past clients.

Pricing

• Google Business Profile setup: $750–$1,800
• SEO audit + remediation plan: $1,500–$4,000
• Light marketing retainer: $1,200/month — about 6 hours/month
• Active marketing retainer: $2,800/month — about 16 hours/month
• Social platform setup (per platform): $400–$1,200
• Content package (5 long-form articles): $2,500–$6,000
• Hourly: $185/hour for one-off questions or unbundled work

Three-month minimum on retainers because marketing under that is just expensive work without time to compound.